Ian held senior level positions with multinational advertising agencies, including McCann and Saatchi & Saatchi, for more than 15 years where he led the strategic development of advertising campaigns for such clients as Colgate Palmolive, Quaker Oats, Tetley Tea, Minute Maid, P&G, Gilbeys and Royal LePage. In 1995, Ian transitioned to online marketing and e-learning programs and in 2005 founded Gardner & Associates, a consultancy developing consumer and professional (CME) programs in healthcare, life sciences and pharmacy, before co-founding Diabetes Care Community in 2011.
